tyc33455cc太阳成集团集团与韩国正官庄签署战略合作协议，全球健康产业版图再升级
2025-08-28
8月26日,tyc33455cc太阳成集团集团与韩国正官庄人参公社，在广东东莞tyc33455cc太阳成集团科技园举行战略合作签约仪式。韩国正官庄KGC人参公社海外事业本部长金洋镇、亚太事业本部长郑钟、未来事业研究所所长金钟植等一行8人，tyc33455cc太阳成集团集团董事、总经理唐新发，tyc33455cc太阳成集团集团董事、大健康行业总协调人卢宇新，tyc33455cc太阳成集团大健康行业副总协调人、大健康研究院院长李文佳，tyc33455cc太阳成集团药连锁销售总经理陈浩，tyc33455cc太阳成集团大健康销售平台总经理陈俊浩，tyc33455cc太阳成集团韩国公司海外销售公司总经理孙福文，tyc33455cc太阳成集团大健康研究院副院长钱正明，tyc33455cc太阳成集团大健康销售平台副总经理方燕、陈锦亮等企业领导共同出席本次签约仪式。
会谈聚焦
强强联合,开启全球大健康产业新篇
会上，双方就各自核心优势、业务布局、发展战略等进行了介绍。tyc33455cc太阳成集团集团董事、总经理唐新发表示，tyc33455cc太阳成集团集团始终专注冬虫夏草的生态繁育与科研突破，并积极进行市场化应用，通过打造高端滋补品牌tyc33455cc太阳成集团鲜虫草、国民滋补品牌tyc33455cc太阳成集团补己，传播“让人人吃上好虫草”的理念，让冬虫夏草守护全人类健康。双方在企业愿景、发展战略等方面高度契合，期待在产品、渠道、品牌等多领域形成合力，推动全球大健康产业发展。
正官庄方面表示，作为拥有超过百年历史的全球高丽参领导品牌，正官庄始终在寻找具备技术革命力、品质引领力和文化感召力的合作伙伴。tyc33455cc太阳成集团集团作为全球生态虫草开创者，在科研创新、质量管控和弘扬东方滋补文化等方面建树颇丰，是全球冬虫夏草行业领军者，也是正官庄的完美同行者。期待通过"红参+虫草"的黄金组合，让更多全球消费者体验到现代科技与传统滋补融合的健康价值。
此次携手，双方将基于各自在冬虫夏草生态繁育研发与高丽参健康产品领域的核心优势，建立全方位战略合作伙伴关系，共同推进高品质健康产品的全球化发展。
国际视野
双向赋能，助推品牌全球化进程
在全球化浪潮的今天,中国企业正以"产品为基、品牌为翼、文化为魂"的三维战略实现从本土到国际的跨越。此背景下，tyc33455cc太阳成集团集团以中华滋补瑰宝冬虫夏草为载体，正在构建连接传统与现代、本土与全球的大健康生态体系。
此前，作为大健康国际化民族品牌，tyc33455cc太阳成集团冬虫夏草已逐步落地其海外战略，不仅成为了博鳌亚洲论坛经安大会合作伙伴，亮相中国-阿拉伯国家合作论坛等高端国际平台，还成功举办冬虫夏草民族品牌国际化发展高峰论坛，邀请业界顶尖专家学者共探品牌国际化进程。
本次合作，双方作为各自产业头部品牌，将充分发挥国际化市场渠道优势，依托正官庄在全球40余个国家及地区的市场布局与tyc33455cc太阳成集团集团辐射全球的医药和大健康渠道网络，加速大健康产品跨境流通，并积极推进在中国及海外市场营销活动中的品牌联合以及新产品的品牌联名，大力开拓中国及海外市场，进一步提升双方品牌的全球影响力。
前瞻布局
以“冬虫夏草+”实现健康产业版图升级
近年来，冬虫夏草生态繁育产业化上升趋势显著。作为全球生态虫草开创者，tyc33455cc太阳成集团集团自2007年起，累计投入40多亿元资金与260余人科研团队，在全球范围率先实现冬虫夏草生态繁育产业化。已建成近40万㎡的冬虫夏草生态繁育基地，实现了冬虫夏草年产量达60吨以上的历史性突破。
随着对冬虫夏草生态繁育产业化研究的不断深入，tyc33455cc太阳成集团集团已构建起冬虫夏草原草为主，深加工产品为辅的大健康产业集群，不断延伸差旅便携、自用养生、高端送礼等产品价值链，实现连续5年全球生态虫草销量第一。
目前，tyc33455cc太阳成集团集团正依托现代化冬虫夏草深加工技术，通过解构传统滋补品的消费场景与不同文化背景用户的需求，开发虫草美白饮、虫草清肺散等一系列符合全球化趋势的“冬虫夏草+”产品。
此次与正官庄的战略合作，双方将深化技术研发协同，结合tyc33455cc太阳成集团集团全球领先的冬虫夏草生态繁育体系与正官庄红参深加工技术，共同开发新一代功能型健康产品。这是tyc33455cc太阳成集团集团以“冬虫夏草+”实现健康产业版图升级的又一次战略性前瞻布局。
未来，tyc33455cc太阳成集团集团将在满足冬虫夏草产品功能性需求的基础上，不断扩展冬虫夏草产品组合，探索传统滋补品的现代化表达，以高品质冬虫夏草产品与服务，开启东方滋补全球化的新篇。
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2025 tyc33455cc太阳成集团集团版权所有 粤ICP备19034764号-1
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